Claim Your Digital Storefront: Why a Google Business Profile is Essential for Referral Agents

Written By Fred M. Bruni II

Introduction

In this series, we've explored building a solid foundation for your digital presence as a referral agent. We've covered creating a website and utilizing social media, but there's another powerful tool that can significantly boost your visibility and credibility: your Google Business Profile (formerly known as Google My Business).

 
 


Why a Google Business Profile is a Must-Have

  • Enhanced Visibility: It appears prominently in local search results (the "Map Pack" and "Local Pack"), making it easier for people to find you when they search for real estate agents in your area.

  • Credibility Boost: A verified profile with complete information, photos, and positive reviews reinforces your legitimacy as a trusted professional.

  • Quick and Easy Information: Clients can easily access your contact details, website, hours, and even get directions to your office directly from your Google Business Profile.

  • Client Engagement: Post updates, respond to reviews, answer questions, and showcase your services through photos and videos, fostering interaction with potential clients.

  • Insights & Analytics: Track how people find your profile, which keywords they used, and what actions they take, providing valuable data to refine your marketing strategy.


Beyond the Basics: Optimizing Your Profile

  • Complete All Sections: Don't leave any fields blank! Fill out your business categories, service areas, hours of operation, website, and any additional details that are relevant.

  • Compelling Description: Write a concise, keyword-rich summary of your referral services and specialization (e.g., "Experienced referral agent specializing in first-time homebuyers in [Your City]").

  • High-Quality Photos: Showcase your professionalism and expertise with photos of yourself, your team (if applicable), and your office space (if relevant).

  • Client Reviews: Encourage satisfied clients to leave reviews on your Google Business Profile, as they can significantly influence potential clients' decisions.

  • Posts & Updates: Regularly share news, events, helpful tips, or local market insights to keep your profile fresh and engaging.


Success Story: The Google Business Profile that Sparked a Referral

A BMN agent who specialized in luxury properties created a visually stunning Google Business Profile, highlighting their exclusive listings and personalized services. A potential client searching for "luxury real estate agents in Scottsdale" stumbled upon their profile, was impressed by the photos and positive reviews, and reached out to inquire about their services. This led to a successful referral and a new client relationship.


Action Steps: Claiming and Optimizing Your Profile

  • Claim (or Create) Your Profile: Follow Google's guidelines to verify your business and create a profile if you don't have one.

  • Complete All Sections: Fill out every detail, including business categories, service areas, hours, and website.

  • Regular Updates: Post updates, answer questions, and monitor reviews to keep your profile active.

  • Seek Reviews: Ask satisfied clients to leave reviews on your Google Business Profile.

Fred M. Bruni II

Accomplished marketing executive with over 15 years of experience propelling growth for prominent brands across real estate, finance, politics, and more. Armed with a strategic mindset, creative prowess, and analytical acumen, I specialize in strategic messaging, marketing strategy, positioning, and crafting compelling brand narratives that resonate with diverse audiences.

My unique approach to storytelling, underpinned by data-driven insights, has consistently accelerated business success and driven transformative growth.

I specialize in elevating brands through innovative marketing strategies, strategic positioning, and compelling brand development. My expertise lies in harnessing the power of cross-functional leadership and fostering a unified sense of purpose within my teams. I firmly believe that a brand's potential is limitless once its essence is effectively communicated. Similarly, I believe in a team's limitless potential under my leadership.

My journey began in the financial and political arenas, where I quickly established connections in the private sector and in real estate. I served as a Senior Financial Sales Advisor and Business Development Officer for the global bank BBVA, where I was credited with establishing the bank’s first residential mortgage partnership focusing on their bi-national mortgage product.

After the downturn of 2008, I transitioned to the political sector, providing strategy and consulting services to city, county, and state public officials. This culminated in a successful campaign for the Republican nomination of a Texas senate seat. I then served as a communications officer for a Texas utility, establishing partnerships with municipalities and county governments.

My passion for creativity led me to found a digital marketing and creative agency with a focus on small business and real estate. Over a decade, I trained and coached real estate agents and new home sales counselors with builders such as Lennar and Village Builders. This led to my role as Director of Marketing for a prominent South Texas real estate holding company.

Currently, as the Chief Marketing Officer at reTEQ and Tru Agent Collective Powered by Keller Williams, I elevate our brands by crafting strategic messaging to reach our intended audience. I empower those around me, equipping them with the tools and knowledge they need to succeed. My leadership style is characterized by a commitment to strategic vision, operational excellence, and a culture of continuous learning and improvement.

I am also a proud direct descendant of American Revolutionary Patrick Henry! Let's connect!!

https://www.linkedin.com/in/fred-m-bruni-ii-6a132721/
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"Behind the Scenes": Showcasing Your Personality for Stronger Connections