The Low-Effort, High-Value Content: Ideas Beyond Just Listings

Written By Fred M. Bruni II

Introduction

In the previous articles, we've explored the importance of choosing the right social media platforms and creating a content calendar to ensure consistent posting. Now, let's dive into the heart of social media success: creating content that actually resonates with your audience. As a referral agent, your content should go beyond just showcasing listings – it should establish you as a valuable resource, a local expert, and a trusted connector within the community.

 
 


Why Low-Effort Doesn't Mean Low-Quality

Creating engaging content doesn't have to be a time-consuming endeavor. The key is to focus on quality over quantity, and to leverage strategies that maximize your impact while minimizing your effort:

  • Repurposing Content: Don't let that well-written blog post gather dust! Transform it into a series of social media snippets, each highlighting a key takeaway.

  • User-Generated Content: Share photos or videos from local events you've attended, or repost positive client testimonials with their permission.

  • Leverage Local Expertise: Interview local business owners, community leaders, or even other BMN agents for engaging content that showcases your connections and insights.

  • Maximize Impact with Visuals: People are drawn to visually appealing content. Invest in high-quality photos, create eye-catching graphics, and experiment with video content.


Content Ideas Beyond Just Listings

  • Local Market Insights: Share recent sales statistics, trends in specific neighborhoods, or tips for navigating the current market conditions.

  • Community Spotlights: Highlight local businesses, restaurants, or attractions that potential clients might find valuable.

  • Behind-the-Scenes Glimpses: Give followers a peek into your day-to-day activities as a referral agent, showcasing the human side of your business.

  • Tips and Advice: Offer helpful tips for buyers and sellers, such as decluttering tips for staging, or advice on choosing a lender.

  • Interactive Content: Ask questions, create polls, or host Q&A sessions to encourage engagement and spark conversation.


Action Steps: Crafting Your Content Strategy

  • Content Audit: Review your existing social media content. Does it align with your brand voice and niche? Are you providing value beyond just listings?

  • Brainstorming Session: Dedicate some time to generate a list of content ideas that are relevant to your target audience and showcase your expertise.

  • Create a Content Calendar: Plan your posts in advance to ensure consistency and variety in your content.



Success Story from a BMN Agent

"I started sharing weekly local market updates on my Instagram page, along with quick videos showcasing interesting local businesses and hidden gems in my community. The engagement has been amazing! Not only has it helped me attract new clients, but it's also strengthened my relationships with local businesses, leading to additional referrals."

Fred M. Bruni II

Accomplished marketing executive with over 15 years of experience propelling growth for prominent brands across real estate, finance, politics, and more. Armed with a strategic mindset, creative prowess, and analytical acumen, I specialize in strategic messaging, marketing strategy, positioning, and crafting compelling brand narratives that resonate with diverse audiences.

My unique approach to storytelling, underpinned by data-driven insights, has consistently accelerated business success and driven transformative growth.

I specialize in elevating brands through innovative marketing strategies, strategic positioning, and compelling brand development. My expertise lies in harnessing the power of cross-functional leadership and fostering a unified sense of purpose within my teams. I firmly believe that a brand's potential is limitless once its essence is effectively communicated. Similarly, I believe in a team's limitless potential under my leadership.

My journey began in the financial and political arenas, where I quickly established connections in the private sector and in real estate. I served as a Senior Financial Sales Advisor and Business Development Officer for the global bank BBVA, where I was credited with establishing the bank’s first residential mortgage partnership focusing on their bi-national mortgage product.

After the downturn of 2008, I transitioned to the political sector, providing strategy and consulting services to city, county, and state public officials. This culminated in a successful campaign for the Republican nomination of a Texas senate seat. I then served as a communications officer for a Texas utility, establishing partnerships with municipalities and county governments.

My passion for creativity led me to found a digital marketing and creative agency with a focus on small business and real estate. Over a decade, I trained and coached real estate agents and new home sales counselors with builders such as Lennar and Village Builders. This led to my role as Director of Marketing for a prominent South Texas real estate holding company.

Currently, as the Chief Marketing Officer at reTEQ and Tru Agent Collective Powered by Keller Williams, I elevate our brands by crafting strategic messaging to reach our intended audience. I empower those around me, equipping them with the tools and knowledge they need to succeed. My leadership style is characterized by a commitment to strategic vision, operational excellence, and a culture of continuous learning and improvement.

I am also a proud direct descendant of American Revolutionary Patrick Henry! Let's connect!!

https://www.linkedin.com/in/fred-m-bruni-ii-6a132721/
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Social Media Strategy: Which Platforms Matter for BMN Agents?