Unlocking the Potential of the Appraisal Network

Apr 3

Introduction

Throughout this series, we've explored the power of strategic partnerships to enhance your referral business. Now, let's turn our attention to a part of the process often viewed with trepidation – the appraisal. By building relationships with insightful appraisers, you become a proactive advocate for your clients.

Target Connections: Seek Out True Professionals

Knowledgeable & Insightful Appraisers: Those who look beyond recent sales data and understand the nuances that drive value in your specific market.
Good Communicators: Appraisers able to clearly explain their valuation rationale to your clients, reducing confusion and potential conflict.
Niche Alignment (If Applicable): If you specialize in a specific property type, seek appraisers who have a deep understanding of those unique features.

Strategies for Building the Relationship

Seek Their Input on Improvements: Before listing a property, consult with an appraiser about which renovations would have the greatest impact on value.
Pre-Listing Consultations: With permission, invite an appraiser for a 'range of value' walk-through, helping sellers manage expectations early on.
Offer YOUR Market Insights: Share data on recent sales, shifting buyer preferences, and overall market health. This context aids their evaluation process.
Problem-Solving Mindset: If an appraisal comes in low, discuss with your trusted appraiser whether there are grounds for a respectful reconsideration or strategies to address the valuation gap.

Key Message: You're a Proactive Advocate for Clients

For Clients: You ease anxieties about the appraisal process by having trusted professionals on your team for guidance and support.
For Appraisers: You bring well-informed, prepared clients and demonstrate an understanding of the vital role they play.
For YOU: Deeper knowledge about appraisals allows you to protect clients from overpaying or, conversely, help sellers avoid leaving money on the table.

The Power of Pre-Listing Insights: A Success Story

A BMN agent had a listing where the seller was convinced their outdated kitchen and baths wouldn't affect the price. The agent consulted a trusted appraiser who explained the significant value those updates would likely add. This data-backed advice motivated the seller to invest in renovations, ultimately securing a sales price far exceeding their initial expectations.

Call to Action

The "Lunch & Learn" Approach: Invite one appraiser to an informal conversation about your niche and current market trends.
Observe Your Past Deals: Were there appraisals that surprised you (high or low)? Dissect those reports to uncover insights for future transactions.

"How to Find Them" Section

Appraiser Associations: Websites often have member directories searchable by location and specialization.
Lender Recommendations: Ask your most trusted lenders which appraisers they consistently have positive experiences with.
The Power of Online Reviews: Look for appraisers who receive praise for their thoroughness, clear communication, and responsiveness.

Next Up: Tapping into Landscape & Outdoor Living

In our final article, we'll explore how partnering with landscape and outdoor living specialists can boost curb appeal and elevate the overall value proposition of your listings.

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Fred M. Bruni II

Accomplished marketing executive with over 15 years of experience propelling growth for prominent brands across real estate, finance, politics, and more. Armed with a strategic mindset, creative prowess, and analytical acumen, I specialize in strategic messaging, marketing strategy, positioning, and crafting compelling brand narratives that resonate with diverse audiences.

My unique approach to storytelling, underpinned by data-driven insights, has consistently accelerated business success and driven transformative growth.

I specialize in elevating brands through innovative marketing strategies, strategic positioning, and compelling brand development. My expertise lies in harnessing the power of cross-functional leadership and fostering a unified sense of purpose within my teams. I firmly believe that a brand's potential is limitless once its essence is effectively communicated. Similarly, I believe in a team's limitless potential under my leadership.

My journey began in the financial and political arenas, where I quickly established connections in the private sector and in real estate. I served as a Senior Financial Sales Advisor and Business Development Officer for the global bank BBVA, where I was credited with establishing the bank’s first residential mortgage partnership focusing on their bi-national mortgage product.

After the downturn of 2008, I transitioned to the political sector, providing strategy and consulting services to city, county, and state public officials. This culminated in a successful campaign for the Republican nomination of a Texas senate seat. I then served as a communications officer for a Texas utility, establishing partnerships with municipalities and county governments.

My passion for creativity led me to found a digital marketing and creative agency with a focus on small business and real estate. Over a decade, I trained and coached real estate agents and new home sales counselors with builders such as Lennar and Village Builders. This led to my role as Director of Marketing for a prominent South Texas real estate holding company.

Currently, as the Chief Marketing Officer at reTEQ and Tru Agent Collective Powered by Keller Williams, I elevate our brands by crafting strategic messaging to reach our intended audience. I empower those around me, equipping them with the tools and knowledge they need to succeed. My leadership style is characterized by a commitment to strategic vision, operational excellence, and a culture of continuous learning and improvement.

I am also a proud direct descendant of American Revolutionary Patrick Henry! Let's connect!!

https://www.linkedin.com/in/fred-m-bruni-ii-6a132721/